What are the cross-border e-commerce platforms in Chile? An introduction to the mainstream cross-border e-commerce platforms in Chile!

Chile is South America’s most stable and digital economy, with 85% internet penetration and strong consumer spending. Its well-established network and open trade policies make Chile the preferred springboard for cross-border sellers to enter the South American market. The following is an introduction to Chile’s mainstream e-commerce platform:
Mercado Libre Chile
Website: www.mercadolibre.cl/
Mercado Libre is Latin America’s largest e-commerce ecosystem and dominates the Chilean market. The platform integrates e-commerce transactions, payment systems (Mercado Pago) and logistics services (Mercado Envíos) to provide consumers with a one-stop shopping experience. Its electronic products, household goods, fashion category transactions are active, perfect logistics network can cover the whole territory of Chile. The cross-border exclusive logistics solution recently launched by the platform effectively solves the distribution problem of China sellers.
II..COM
Website: www.falabella.com/
Falabella is Chile’s largest department store chain, and its online platform continues its offline high-end positioning. The platform has traditional advantages in the fields of home appliances, home decoration, brand, etc., mainly serving middle-and high-income customers. With mature membership system and offline store linkage advantages (online orders, store returns), it has become the preferred channel for brand merchants to reach high-quality customers.
Amazon/International
Website: www.amazon.com/
Since Chile does not have a local site, Amazon USA has become the main choice for Chilean consumers to shop across borders. Chilean users are accustomed to placing orders directly in the United States, and the platform will automatically calculate and logistics costs. In electronic products, books, branded clothing and other categories, Amazon occupies an important position with its brand credibility and rich choice.
AliExpress Chile
Website: es.aliexpress.com/
In Chile market for many years, with a rich selection of goods and very competitive prices, outstanding performance in electronic accessories, household small goods, clothing accessories and other categories. The “worry-free logistics” solution launched by the platform in conjunction with local logistics providers shortens the delivery time limit to 15-20 days, significantly improving the shopping experience.
V. Ripley.cl
Website: www.ripley.cl/
Ripley is one of Chile’s leading department store retailers, with strong online platforms in the home appliances, fashion and cosmetics categories. The platform’s “Ripley Club” membership program enhances user stickiness through point redemption and exclusive offers. Its installment policy is especially popular with local consumers and is suitable for medium and high-end brands.
Cornershop (owned by Uber)
Website: www.cornershopapp.com/
Cornershop is an instant retail platform born in Chile and later acquired by Uber. Focus on instant delivery of fresh department stores and daily necessities (within 1 hour), which has become the preferred channel for Chileans to shop daily. Although it is dominated by local supermarket commodities, it is gradually opening up third-party sellers to settle in, which is suitable for the brand layout of FMCG.
VII. Market insight and seller advice
Consumer characteristics: Chilean consumers have high acceptance of international brands, especially product quality and after-sales service; installment payment culture prevails, offering 3-12 interest-free installments can significantly increase order value.
Logistics solution: Chile has a narrow terrain and convenient distribution in major cities, but remote areas pose greater challenges. It is recommended that logistics solutions with local service providers such as Chile Post or Chilexpress be preferred.
Payment habits: In addition to credit cards, localized payment methods Webpay(Chile’s mainstream payment system) are crucial. Mercado Pago is also supported to cover a wider range of users.
Tax compliance: Chile’s standard VAT rate is 19%, payable on all goods. It is recommended to use transparent pricing that already includes taxes and fees to avoid additional costs incurred by consumers during customs clearance.